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Import pla adgroup in adwords editor6/18/2023 ![]() It can take up to 24 hours after a feed has been submitted before your products show in Google Shopping. Make sure that the country your are targeting within the merchant centre feed matches the country you are targeting within your PLA campaign, otherwise your ads won’t show. Once you have created the feed, simply log into your Google Merchant Centre account and upload it using the instructions here. The file must be saved as a tab-deliminated file. If a competitor has more information in their attributes than you, their products will appear over yours even though they might be the same product, simply because theirs appeared more relevant due to the additional information.Ī full list of attributes to include can be found here. Try to fill in all attributes even if they are optional, as the more information you provide, the more likely Google will match your product to relevant search queries. Some attributes are absolutely fundamental for the feed to even be uploaded, whilst others are optional. When you create the spreadsheet for your product feed, make sure all the attributes are listed as column headings in the first row of the spreadsheet. txt format is said to require less technical knowledge and can be created in a spreadsheet. Google accepts data feeds in two formats: text (.txt) and XML (.xml). Creating the Google Merchant Centre product feed If you don’t yet have a Google Merchant Centre, you’ll need to create one here. You’ll then need to type your AdWords customer ID and click ‘Add’. Log into your Google Merchant Centre account, then go to settings and AdWords. To get started with PLAs you’ll need to link your AdWords and Google Merchant Centre. Linking Google Merchant Centre and AdWords If your site tends to create a lot of 404 pages, you may find your ads don’t show at all, so make sure there are regular checks for 404 pages and that they are redirected as required.Highly competitive industries will have high costs and may not generate enough of an ROI to justify ad spend.Sites that sell only a few products (less than 500) may find it hard to gain visability. ![]() Product Listing Ads aren’t for everyone…Īs well as only being suitable for ecommerce websites, PLAs have draw-backs for the following: Traffic generated via PLAs is growing at a very fast rate, so it is not something ecommerce websites can afford to ignore if they want to remain competitive. PLAs can have a very low Cost per Click due to their relatively low advertiser competition levels, and generate a low Cost per Conversion as a result. You can use Product Listing Ads alongside all other types of AdWords advertising, which means that by using both PLAs and standard text ads you can take up a larger portion of the paid search results than would otherwise be achievable.
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